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Objective
Create and brand a novel product or service.
Background
Seamless is a service created as an application used
by online retailers to help customers check size and fit digitally to alleviate concerns when buying online.
The brochure serves to promote and educate the use of
the application. The motif of rules and measurements help to express the concept. The measuring tape around the brochure and mailer function as measurements for scale when taking a photo for the application
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Key Adjectives
01» Convenient
02» Fun
03» Fashionable
Target Audience
01» 18-40 years
02» Women
03» Fashionistas
Typeface
01» Avenir LT STD
02» Archer
Color Palette
01» C59 M0 Y350 K0
02» C0 M0 Y0 K100
03» C0 M10 Y100 K0