Objective

Create a corporate identity system.

01» 

Background

The first step was to research core values of the chosen
brand, which can be leveraged for the creation of new
opportunities. Tempe Diablo Stadium was chosen as the 
current design does not reflect its' place as the Major
League Baseball's summer training grounds of the Los
Angeles Angels of Anaheim.

02» 

Key Adjectives

01» Local
02» Family
03» Professional

Target Audience

01» All Ages
02» Baseball Fans
03» Team Owner

Typeface

01» Gotham

02» Cervo

Color Palette

01» C0 M100 Y65 K15
02» C0 M100 Y65 K20
03» C0 M100 Y65 K47

04» C5 M0 Y0 K4

05» C5 M0 Y0 K20

06» C100 M60 Y0 K56

Student Works Portfolio

© 2017 Noelle Mateo

noellemateo@gmail.com

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