Objective
Design a book based on a scientific topic, while demonstrating attention to detail and layout flow.
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Background
The human gut microbiome is complex with evolving discoveries in the field. Guts have a habitat of bacteria that help to maintain our physical and mental health. Only recently has technology been advanced enough to explore the tiny details that help us thrive.
To create a coherent message using imagery of guts, bacteria, and food—the refined layouts needed to be approachable with simple and vibrant vector art.
Key Adjectives
01» Playful
02» Organic
03» Clean
Target Audience
01» 20+ years
02» Parents
03» Health Conscious
Typeface
01» Chaparral Pro
02» Delm
Color Palette
01» C35 M8 Y85 K0
02» C0 M23 Y100 K0
03» C0 M50 Y100 K0
04» C0 M69 Y100 K14
05» C0 M69 Y100 K63
06» C100 M14 Y39 K0
07» C100 M69 Y39 K0