Objective
Create a gift set demonstrating knowledge of process and materials that faithfully embody brand and concept.
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Background
LUPICIA originates from a black tea specialty shop called "L'epicier" (grocery store in French) that merged with a green tea specialty shop called "Lu Pi Cha En" (jade green tea garden in Chinese). LUPICIA's vision is the blending of cultures to spread the many wonderful flavors of tea and culture throughout the world.
The theme for the promotion is "Women in History,"
and focuses on three key women in history, each from
a unique time period and background.
Key Adjectives
01» Heritage
02» Delicate
03» Proud
Target Audience
01» 20-30 years
02» Women
03» Tea Enthusiasts
Typeface
01» Adobe Caslon Pro
02» LeckerliOne
Color Palette
01» C0 M0 Y0 K13
02» C0 M0 Y0 K100
03» C0 M83 Y92 K12