Objective
Demonstrate visual and conceptual fluency.
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Background
EnChroma was chosen for the practical technological
development of glasses that help color blind people see
colors more vividly. Research found that one-in-twenty
men are color blind, and one-in-two hundred women are
color blind. Many potential customers would benefit from EnChroma in their daily lives with tasks such as driving
with the ability to see stoplights correctly.
Don McPherson, Ph.D in Glass Science at Alfred University, discovered EnChroma lenses that filter and segment light
into distinguishable categories of visible color light waves.
The concept was to prove that the glasses work, through
the overlap and segmenting of color in images and type.
Key Adjectives
01» Vivid
02» Necessary
03» Colorful
Target Audience
01» Optometrists
02» Eye Wear vendors
Typeface
01» Avenir
02» Basilia com
Color Palette
01» C62 M46 Y45 K13
02» C70 M0 Y11 K0
03» C0 M83 Y92 K12