01»
Objective
Create a promotional campaign for an original event.
02»
Background
The promoted event combines the auction of fossils and
wine for the benefit of academic knowledge and research. The creation and development of the venue and audience was inspired by museum events and education.
Key Adjectives
01» Earthy
02» Grounded
03» Mature
Target Audience
01» 30-60 years
02» Educators
03» Fossil Enthusiasts
Typeface
01» Archer
02» Gotham
Color Palette
01» C48 M1 Y73 K9
02» C13 M14 Y25 K71
03» C13 M14 Y25 K0